AI Consultant & Educator
Learn to build your own AI tools - from someone who builds them for clients every day.
I teach consultants and business owners to ship real, working AI tools and automations with Claude Code. No dev team required.
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The cohort
What you'll be able to build when we're done.
Custom AI tools for your practice
Dashboards, lead qualification systems, client-facing automations - built to your exact spec.
Automations that run without you
Systems that handle the repetitive work so you can focus on high-value work only you can do.
A capability you own permanently
Not dependent on an agency. Not waiting on a developer. You build it, you own it, you can iterate.
I build AI tools for clients.
This is how I teach what I actually do.
I'm Dr. Samantha North - AI transformation consultant and founder of Emigre AI. My work includes building a tender intelligence platform that surfaced over £4M in opportunities for one client in its first 60 days, and a CRM automation system for a language school that replaced an entire manual workflow.
I started teaching Claude Code because I kept seeing capable consultants and business owners locked out of building their own tools - dependent on agencies for things they could ship themselves, faster and cheaper, if someone showed them how.
This is that course. Everything I teach, I use with real clients.
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